Toya Thelma, Marketing Strategist
"Less Marketing, More Meaning"
I help creative brands and businesses grow by bringing together sales, branding and strategy. As a freelancer, I don't focus on quick visibility through social media, but on the foundation: a strong brand story and clear positioning.
What is the core story of my brand, and can I explain it in one sentence?
no loose social media campaigns, but starting at the core of the brand.
no bombardment of messages, but focused and honest communication.
I help brands get their identity and story clear before we roll out.
I prefer to build relationships and collaborations that work, rather than "buying" traffic through quick marketing tricks.
Establishing a brand with a clear identity
Finding market opportunities, approaching partners and shaping collaborations
Developing plans that ensure visibility and growth
Connecting brands to the right retailers, events or sponsors
A new platform for certified nail stylists working on location. Through a user-friendly system, clients can easily book professionals for treatments at home, in care facilities, gyms, events, or within companies. The platform serves as a quality label and community, focusing on growing demand for flexible, personal, and professional care.
Marketing and Communication Strategist for the Dutch Martial Arts Federation. Since November 2025, I have been responsible for setting up a clear marketing and communication structure in the further phase of the organization. My focus is on visibility, collaboration and structure — with the goal of positioning the NVB as a reliable, connecting partner within the Dutch martial arts sector.
Premium baby clothing brand specializing in organic silk and merino wool products. I helped with comprehensive marketing strategies, sales partnerships, finding the right retail partners, and event coordination to position this luxury brand in the premium baby market, focusing on natural, hypoallergenic benefits and sustainable materials.
Helps companies sharpen their brand identity and market position. Develops content strategies, campaigns and visual brand concepts. From smaller gyms to bigger corporations, I have developed marketing strategies that drive visible growth in brand recognition and sales.
Traveling and living in China and South Africa, gaining valuable experience with diverse cultures and working in international environments. This cross-cultural expertise continues to enrich my approach to brand building and creative partnerships, bringing a global perspective to every project.
Every brand is unique, and so is every collaboration
I don't work with fixed packages or one-size-fits-all pricing. Instead, I believe in creating custom solutions that truly fit your brand's needs and goals.
Share your details and I'll personally review your business to see how you can grow or do less
I'll take a look at your website or Instagram and reach out with personalized insights on how to strengthen your brand, improve positioning, or streamline your marketing. No obligations, just honest feedback.
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Ready to take your brand to another level? Get in touch and let's see how I can help you.
Stay tuned for exciting collaborations and events I'm working on
Currently working on the official website launch for Vingerwerk, the platform connecting certified nail stylists with clients for on-location treatments. Exciting times ahead!
Preparing an exciting event for the second launch of Naobi Baby. Building on the success of the first launch, we're creating an even more impactful experience to showcase this premium baby clothing brand.
Personal project: Preparing for another ring fight kickboxing event this year. Combining my passion for sports with discipline and determination.