Positioning
Finding the spot only your brand can own, and making it clear to the people who matter.
Cover story
I help creative brands grow
By Toya Thelma — marketing strategist
As a marketing strategist, I help you with positioning, brand strategy and storytelling. With a bit of humor, a lot of listening, and a grassroots approach, I help you and your brand grow strategically, and without the noise.
“Less marketing, more meaning.”
Stories create culture
Marketing strategist
Where I help your brand make its move, from where you stand to the story you tell.
Brand strategy
A clear game plan for who you are, who you're for and how you grow.
Storytelling
Turning what you do into stories people remember, feel and share.
The story of generations
Content creator
I also create content based on real experience. I come by, join in, ask the questions, and turn it into stories that feel real.
On location
I visit your place, event or class and capture what it's really like.
Interviews
I sit down with you or your people and bring their story to life.
Real experience
From the mat to the ring, I turn what I experience into stories people remember.
Track record
Previous projects
A few brands I've had the joy of helping grow.
NVB
Hands-on experience in marketing and strategy. Collaborations are formed based on genuine connections and common interests.
Naobi Baby
Branding & growth strategy
De IJdeltuit
Beauty & wellness
Nederlandse Vechtsport Bond
Marketing, content & storytelling